Akka is a women-led collective providing support for women in Hackney. Although primarily focused on members of the Tamil and South Asian community, the ultimate aim is to extend support to a much wider group of women and to create a community through shared cultural experiences.
Akka translates to older sister in Tamil and relates directly to the tagline “Women supporting Women” The logo developed uses the vibrant colours and typography associated with Sri Lankan culture. As art director of the first two Akka campaigns, I engaged a photographer and copywriter to collaborate on the look, feel and tone of voice, which was then applied to the social media and printed assets.
Akka Shoebox Appeal March 2021
Facebook assets
Instagram assets
Tricky Period Website assets
Twitter assets
Akka Shoebox Appeal December 2020
A printed flyer was needed in addition to social media assets.
A printed flyer was needed in addition to social media assets.
