As part of employee engagement, Vital Services required a tool to communicate the company vision and values using real-life examples of how employees embrace them. Putting faces to each one helps ensure the employees take ownership of their company's vision and values.
With this project, I shot the portraits, led the concept of employee quotes over full-bleed portraits and designed the booklet. I wrote the copy for the quotes, initially just to illustrate my idea. As it turned out, all employees were happy to sign off these 'quotes'.
